I’ve wanted to write an article about SEO and how it works for a while. I know there are a thousand guides on the internet regarding it already, however consider this my spin!
SEO is short for Search Engine Optimisation. In short, it’s the practice of using certain techniques to increase your page’s listing on web crawlers — or in laymen’s terms — search engines. The higher your listing, the more traffic your website will receive, and in terms of monetization, you can already see how important that is!
But what are the techniques? How do I SEO my website?
The first thing you need to understand is keywords. When you write something into — let’s say Google — it picks out certain words from your search (keywords) and displays the most relevant results based on them. These words are usually what others are searching for.
How can we use that to our advantage?
This is where SEO tools come into play. Using a website such as wordtracker.com, you can research what others are searching for. For example, if I was to type in, “Cheap Hotels.” on this website, I recieve the following information:
As you’d expect, most people are searching for cheap hotels themselves. But, I can also see people are looking for, “cheap hotels near me”, and “cheap hotels in Las Vegas”. With this information, I know to write an article about cheap hotels with a heavy lean on Las Vegas.
Let’s talk about Keyword Density.
With what I’ve told you, you’re probably wondering why I can’t write a blog where I repeat “cheap hotels” a thousand times, and jump straight to the top of web crawlers. Search Engines are smarter than that, and it won’t work. They know people utilise SEO and if you try to trick the system by doing that, you’ll get punished for it.
I’m not saying the police will knock on your door and arrest you! However, it will hurt your ranking and you’ll drop in listings. Because of that, you need to know about keyword density. To SEO your blog, scatter your keywords within the text — but only to a certain percentage based on your word count. Sounds complicated, right? Don’t worry, we can use tools to do this again. Websites, such as SEOreviewtools.com or Yoast.com, can look at your text and let you know the density of your keywords. They’ll warn you if you are using the word too many times.
Cater your blog using your keyword research tool and density checker and you have the makings of an SEO friendly blog.
The trouble is, everyone else is doing the same.
I’ve written my SEO friendly blog about cheap hotels in Las Vegas, I’ve followed the exact steps above, but I’m still not getting a lot of traffic. Why? There’s too much competition.
I’m going to introduce you to Long Tail SEO.
This is like the former, however it utilises keywords which have less incoming traffic. The term long tail comes from the fact these keywords are usually longer and more focused. For example, instead of making my keyword “cheap hotels in Las Vegas”, I might make it “cheap hotels near Las Vegas Airport.”
Compare the volumes:
So now, you’re thinking, I’ve just killed 90% of my potential traffic. While you’re right, I’ve also leaned myself toward a targeted audience. 7679 people are searching for cheap hotels in Las Vegas and the comptition is going to be thick, but only 132 people are looking for “cheap hotels near Las Vegas Airport.”
Those 132 people are for more likely to come to my powerful SEO blog with a clear, focused topic.
Not everyone prefers doing that. Some love the thick of the competition! However, it’s something to consider!
… And that is the basis of SEO! It takes a little research, and getting used to, but use these methods and watch your traffic soar! Still, make sure your content is quality. You want to keep your readers coming back, after all!
I’ve mentioned this several times in my blog before — but here’s some advice! If you have an image heavy website, make sure the page has over 350 words on it. Web crawlers don’t see images, and so if you have fewer words than that, they’ll mark the page as lite on content and you’ll fall down the listings. Even if it is the most SEO friendly blog on the web!
That’s all I’ve got time for today, folks! I know this is just a brief look — there is so much more! Keywords are constantly changing, and some people even develop tactics to predict what keywords are likely before the fact. However, for those just starting out, I hope this points you in the right direction. I want to see your business soar and knowing how to write articles with SEO friendly content will do just that.
For further reading, look into Google’s snippets, Google’s “People also ask box” and the dangers of putting out duplicate content. These are massive in writing SEO friendly copy and can help you with your keyword research to a great degree.
Got your own advice, you want to add? Comment below! Also, subscribe to my email for a notification every time I post. Get writing advice delivered directly to you! What more could you want?
Thanks for reading! See you next time!