Nobody cares about this post. Nobody anticipates it and nobody is eager to get their hands on the next one. You know what? It’s okay! I have no false illusions otherwise. Yet, why do I persevere? Why don’t I give up and do something more worthwhile?
My friends, there’s a simple answer.
Writing is a business.
Writing is no different than the corporations you see when you walk down the street. I’m serious! Do you think when those businesses started up, they were instant successes? In fact, the company I used to work at started in a basement. They’re worth millions today! All the same, my blog has little readers now, but I’m working toward a popular future with it. It might not happen. I’m not holding my head high in the sky about it, but you never know without trying right? You’ve all heard the phrase, “Rome wasn’t built in a day.” You can apply it to what I’m doing here: by writing this blog, I am investing in myself.
Yet, even though we’re in the early days, that doesn’t mean my blog has to be boring. We can spice it up! I mean, if we don’t, we’ll never get those much-loved readers, will we? So how do we do that? Together. As Zig Ziglar once said, “You don’t build a business, you build people, then people build the business.”
To bring in people, we need an interesting blog. Grab a cup of tea and together, we’ll figure out how to make one.
How do you make a blog interesting?
First, you have to be a fantastic writer, you need perfect grammar and spelling, you need a degree—
—Hang on that doesn’t sound right!
Having those traits helps, of course it does! Yet, even if I was a modern Shakespeare, nobody is going to read my blog if it’s boring! For example:
Today I woke up, I made a cup of tea with one sugar and I thought about going out, but I decided otherwise. I have friends coming over later. I’m looking forward to it.
Yawning yet? I know I am. You’ve not met me in person. You don’t need to know what my plans are and you don’t need to know how many sugars I have in my tea. You don’t care about that. Nobody but my family and close friends would.
With that in mind, what can you do to entice someone who hasn’t met you? How do you keep your readers coming back?
Give your readers a reason to read.
There it is. The simple answer. It’s cryptic, I know, but hear me out. The professional term for it is a call to action. As a reader, you want to take something away from this blog. For example, in this case, my call to action is that you’ll go away and work on your own blog with increased knowledge. It’s a subtle one. Not all call to actions have to be in your face. Knowing how many sugars I have in my tea won’t help you, but knowing to include a call of action in your blog will. The best part is, it doesn’t restrict what you can talk about. If I want to tell you how many sugars I have in my tea, I will, but I’ll also tell you what brand of tea I use and why you should consider using it too. There’s my call of action right there. It’s that easy!
Keep away from huge chunks of text.
When I work on my novel, I love a good paragraph. In fact, if a paragraph is too small, I will go back and flesh it out with more details about a scene. However, your blog isn’t a novel. Unlike a novel, most readers will open your blog, see a huge chunk of text and run for the horizon as fast as they can. Lots of text is intimidating. Keep your paragraphs short, sweet and throw in a picture here and there. Make your blog look easy to scroll through and your readers will do just that!
Involve your readers.
I’ve already given you a reason to read this blog and I’ve kept the contents organised and broken up, so you’re not intimidated by it. Next, I am going to involve you. A good blog will want to promote interactivity with the readers, because it makes it more welcoming.
You’re investing time into me by reading this blog and for that, I care about you. I want to hear what you have to say. So, comment below your opinions! Did you find this post helpful? Tell me! Is this post awful? Tell me! Do you have further advise? Tell me! This isn’t my blog; this is our blog. I want to build a business, but I want to learn while doing so! I want you guys to teach me, whilst I teach you. We can work together and in doing so, I’ll know you’ll keep coming back!
Give your readers a reason to read, keep your ideas organised and get everyone involved!
I want you to check back next week and learn something new. In doing so, I hope you’ll come back the week after and the week after that. If you’re a returning reader, thanks again for checking out my page! If you’re a new reader — I hope you enjoyed this post and I look forward to seeing you next time!
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(A call to action AND involving you guys right there!)